Student Residence Recruitment and Marketing

We understand that first impressions matter.

Every element of residence operations and residence student life, must be an extension of your institution’s Strategic Enrolment Management plan. Residence Life starts with purposeful and effective recruitment and marketing.

We focus on the following things in this area:

  • Clarifying the residence ‘promise’
  • Continuous development of new online marketing materials
  • Working with campus recruitment and liaison offices to offer cross-training and joint publication of marketing materials
  • Development of new housing programs and services to promote interest diverse populations of students

We accomplish these goals through the use of a diverse set of marketing materials and practices. We have recently formed a strategic partnership with StarRez – a world leader in student housing software and online tools – to create one of the most progressive online residence application processes available. We have also developed many partnerships with marketing and design firms, printing services companies, and similar companies to ensure our products are leading edge. Our promotional activities also include:

  • Development of new web content – videos, virtual tours and micro sites
  • Annual publication of traditional print materials – handbooks, brochures, postcards.
  • Offering specialized housing services, such as living learning communities to attract new and returning students
  • Attendance at college and university fairs as institution representatives from residence

To learn more about our residence life programs and services read our blog, or contact us.

Our Director of Residence Life, Greg Hum, will personally respond to your questions and comments.